Type: Client Work
Industry: Beauty
Year: 2023
Time Taken: 3 days | Software Used: Adobe Illustrator
Skinplex is an online skincare consultation platform whose services include educating people about skincare, helping them understand their skin, helping them develop a proper self care routine and majorly advise them with building a personalised skincare routine. The brand's visual identity is designed to give a feeling of luxury yet simplicity, through the use of pastel colours and a cycle of jasmine buds bringing about balance and a sense of cohesiveness.
Under Skinplex's brand identity, I designed a logo for them. The main element used was jasmine buds.
I chose jasmine buds because Jasmine is a flower that represents Aphrodite, the Greek goddess of love, and thus I added it because self-care and self-love is a big part of the brand. As jasmine is also a flower found and used prominently in India, it helped the Indian population to connect with Skinplex. There are three buds for the three values: simplicity, constancy and self-love.
The colours were soft, cool-toned pastels, to bring in soothing and natural feelings.
I also designed a business card and creatives for social media including Instagram and Facebook.
